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1. How Big Tobacco-style marketing propels U.S. opioid crisis

   Jun 24, 2017 | NY Daily News

   By Larry Mcshane
   
   
   Meet the "Mad Men" of the new millennium. This legion of pill-peddling pitchmen launched a campaign that became a multi-billion dollar success — and, critics say, an unmitigated national disaster.

Trad media

1. How Big Tobacco-style marketing propels U.S. opioid crisis

   Jun 24, 2017 | NY Daily News

   By Larry Mcshane

   Meet the "Mad Men" of the new millennium.

   This legion of pill-peddling pitchmen launched a campaign that became a multi-billion dollar success — and, critics say, an unmitigated national disaster.

   Since 1995, when the federal government approved Purdue Pharma's new opioid OxyContin, the nation’s drug manufacturers enjoyed a windfall of profits.

   And why not? The new drug was billed as a panacea for pain of all types, from creaky knees to sore backs.

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